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How to successfully sell luxury products online?

When it comes to online selling of products, one does not sell luxury jewelry or vintage cars like they sell pocketbooks or baby diapers. Marketing techniques that work for mass consumer products do not work for luxury goods and services.

Do you want to sell luxury products online? This article is made for you. We will present you the 5 critical success factors of an e-commerce activity selling luxury products.

Do not neglect the basic rules of an e-commerce site

There are some common sense rules that you should not neglect in your work of creation or improvement of your luxury e-commerce site. Here they are.

Get a great website, hosted on a great server and web host

Needless to say that this is the most important point of this article! You can spend as much money as you want, get the best website built and designed and have the best products on the market, if your website is slow, unresponsive or worst DOWN, you won’t sell much.

Make sure you read this post to find more on web hosting www.academie-technologies.fr/blog/categories/colloques-et-seminaires/posts/enrichir-le-territoire-par-le-numerique

Visuals must always communicate emotions.

bouche de puteSome sites specializing in the sale of luxury products seek to convey the value of their brand and their offer solely by focusing on innovation. They seek to deliver a radically innovative user experience, but at the same time forget some elementary principles, some basic principles. What are they? First of all, navigation must be clear and consistent. Customers must be able to find answers to their questions easily, they must be able to access products, etc easily. Secondly, whatever the ecommerce site, images play a decisive role. Put yourself in your customers’ shoes. Imagine that a customer comes to see you to discover your products. What does he want to do? See your products, examine them, touch them.

Product descriptions must also convey emotions.

Images play an important role, both emotionally and informatively. They play a crucial role in customers’ purchasing decisions. The same could be said of the descriptions. Most ecommerce sites selling luxury products offer very poor, very cold, very dry, too technical, too short descriptions.

When you write your product description, you should try to imagine what a salesperson would say to sell the product in the presence of the potential customer. For clothing and jewelry, the salesperson would advise how to wear them, on their composition, on their size, etc. However, it has to be said that most descriptions of luxury products list the materials. It is apparently not enough to make you want to buy.

Your website must itself be a luxury product.

Images and descriptions are the two most essential elements. However, other elements play a role. The design of your site must reflect your positioning. You must propose a web site in adequacy with the products which you sell: a site “top of the range” Your site is the showcase of your activity.

How to create a luxury design? Here are some tips:

  • Avoid commercial photos.
  • Choose the typography carefully.
  • Limit the use of elements that disrupt navigation: popups, banners, etc.
  • Use few colors. Avoid bright colors. Choose matte colors.
  • Use white spaces.
  • Avoid displaying too many products in catalog pages.
Play to the full-on rarity and on the feeling of exclusivity

sac de salopeThe scarcity effect always works, even in the field of the sale of luxury products. It creates a state of emergency. However, for it to work, this rarity must be real. In other words, do not indicate that there are only two products left when you have tons of stock. Second tip: present this cleanly and professionally. Avoid large red and fluorescent yellow animated banners. Also, avoid popups. This is not how you will generate more sales. The basic design rules associated with the sale of luxury products also apply here.

Don’t focus on what you sell, but on the experience, you offer your customers.

Earlier, we mentioned the importance of conveying emotions through images and product descriptions. Let us now go into a little more detail. The most critical point, without doubt, is this: in your way of selling your products and writing descriptions, you should not focus on the characteristics of your products, but on what your products will provide to their buyers, regarding experience, emotion… The best way to implement this point is to do qualitative research, such as customer interviews, customer questionnaires distributed on the site (or by email), interviews with store managers if you have physical points of sale.

amazon tv box

Amazon’s Fire TV Cube looks like the ultimate streaming box

Amazon is unleashing loads of new products lately, and nothing will stop it. After launching its Echo speakers in France, the online retail giant has unveiled a new TV product that takes the form of a cube.

In addition to its Echo products, Amazon also markets reading lamps, tablets, and devices for television. This week this family welcomed a newcomer: the Fire TV Cube. It is a streaming box doped with 4K and Alexa.

A box to do everything

Acronyms and technologies are all over the Fire TV Cube. The device can thus broadcast 4K HDR videos (up to 60 frames/second), it ensures the support of HDMI CEC as well as Dolby Atmos, for the best-equipped households. The box also incorporates a speaker, all running on a quad-core processor at 1.5 GHz, 2GB of RAM, and 16GB of storage.

Amazon slides into the box an Ethernet adapter to connect to the Micro USB port of the box, as well as an infrared extension. If the remote control allows controlling the Fire TV Cube, the primary interface remains the voice. Moreover, so, Alexa! A button is present on the remote control, but the box contains 8 microphones that await the slightest vocal command from the viewer.

Alexa being part of the party, the assistant can naturally control the content of a whole set of streaming services (including Amazon Prime Video of course), but also the audio and video devices of the house and a vast home automation ecosystem.

The Fire TV Cube seems, on paper at least, really interesting and complete. It builds on Alexa’s success, of course, but Amazon hasn’t rested on its laurels by adding some technologies. All will be available as of June 21, at a price of $119. The manufacturer has not specified when the device will be available in Europe.

the top smartphones in the world

What is the best-selling smartphone in the world?

Despite a weakening in smartphone sales over the past two years, the battle remains tough to stay at the top of the world rankings. According to a study published by the IHS Markit Institute on June 6, Apple still reigns with its latest models despite the critics.

In the first quarter of 2018, the iPhone X, released last fall, was the world’s best-selling smartphone, selling 12.7 million units. The iPhone 8 came in second place with 8.5 million models.

A total of 345 million smartphones were sold worldwide in three months.

The Apple company shares the top 10 with Samsung over the quarter, which is not a surprise at all. The South Korean company comes in third with its Galaxy Grand Prime Plus, an entry-level model, sold at 8.3 million units. Of this top 10, Apple sold 40.6 million smartphones, or more than 10% of the global total, compared to 35.3 million for Samsung.

A slump in the market

However, these figures mark a setback for the two giants. As IHS Markit reminds us, Apple has seen combined sales of its new models rise from 35.6 million in the first quarter of 2017 to 21.2 million this year with the iPhone X and iPhone 8.

The market in 2017 seemed slightly fairer with Huawei’s Honor 5A in 9th place (5.1 million sales) and Vivo X9 in 10th place (4.3 million). According to IHS Markit, the disappearance of Chinese brands from the top 10 in the first quarter of 2018 is partly due to delayed launches.

Top of the range products reign

In detail, the high-end seems to win the favour of consumers. While the 2017 top 10 featured models like the iPhone SE or Galaxy Grand Prime Plus, only the latter and two other Samsung devices belong to the lower end. These figures confirm a trend identified by manufacturers.

If Apple seems to dominate this top 10 with its head and shoulders, this ranking does not favour manufacturers offering many models, such as Samsung, Huawei or Xiaomi. For 2017 as a whole, Samsung remains the world’s leading manufacturer with 21.6% of smartphones sold, compared with 14.7% for its rival Apple.

meilleurs mini drones en 2017

The 5 Best Drones for Beginners

The last year saw an unbelievable number of drones being sold around Christmas time all over the country – and this year it could be the same. Drones are fun and can be a great hobby. It is also used for professional reasons, but you can even try your hands on one.

Beginners should go for cheaper drones which are essential, and can then eventually graduate to complex ones. This quick mini drone review is brought to you by Amateurs de Drones – drones miniatures.

Here’s a list of top drones perfect for beginners.

1. UDI U818A HD+

The drone is used commonly for training purposes. It has a camera to take HD pictures and videos of 720p/1280*720p respectively at 30 frames per second. The controller displays full flight status on the LCD screen of the controller. It can perform a 360-degree roll and comes with an extra battery.

2. Byrobot Drone Fighter GX100

Byrobot Drone Fighter GX100The cool and trendy mini-drone features 2.4GHz RF 2-way communication with six channels. It does not have a camera, but you can enjoy exciting drone games with your friends. Using infrared transmitters, you can use multiple models to make the team. Then it’s warfare with infrared “hits” which is expressed by a vibrating controller.

3. Hubsan X4 Quadcopter

This mini-drone fits in the palm of your hands and great for its lightweight and durable build. It sends an instant video preview of the controller which makes flying more fun. This model is highly recommended for beginners.

4. Parrot MiniDrone Rolling Spider

Parrot MiniDrone Rolling SpiderDid you ever want a drone that could climb on walls and ceilings? Parrot MiniDrone has two detachable wheels which make it roll on the ground or scale walls or ceilings apart from normal flying. It has a vertical camera to take aerial shots and can be controlled by an app on your smartphone.

5. Parrot Bebop Quadcopter Drone

If photography is your passion, go for Parrot Bebop. It offers a 14-megapixel camera which can take HD 1080p videos at 180 degrees wide angle. It is agile and very stable thanks to the multiple 3-axis sensors.

When you’re looking for a drone, look out for the different features it has. You need one with a sturdy design because chances are your drone would bump into something sooner than later. The first few hours when you’re running a drone for the first time can be challenging, as you would need time to get used to the controls.

Update December 2017: Here is a great video review of the famous Hubsan X4 H107 FPV

This mini drone has rock solid specs and offers a great flight experience for beginners and pros alike!

We cannot recommend it enough to our readers. More on the Hubsan X4 H107 FPV here amateursdedrones.fr/hubsan-x4-h107d-fpv/

Urus Lamborghini steps into the SUV game

Urus: Lamborghini steps into the SUV game!

A newcomer to the Lamborghini family, the Urus intends to set a new benchmark in the sports SUV category and, aims at doubling Lamborghini’s sales over the next few years.

The numbers are staggering.

Starting with those extracted from the technical data sheet, since the Urus is the most powerful version of the V8 4-litre twin-turbocharged VW V8 to date, at 650 hp. As a result, Lamborghini announces that the Urus will be the first SUV to exceed 300 km/h. Pretty amazing no?

Go from 0 to 100 km/h in just 3.6 seconds.

Lamborghini expected to build 3500 Urus per year

The Urus is also supposed to be for Lamborghini what the Cayenne is for Porsche, that is to say, the one that will allow in the short term to double the sales of the company. From 1,000 units in the first year, the Italian brand plans to assemble 3,500 more in cruising mode, or even slightly more if demand requires it.

It compares to 3500 Lamborghini models sold in the last fiscal year. And it would be better if this objective were achieved, because Lamborghini has just invested heavily to produce it, doubling the surface area of its factory while modernizing it considerably.

23-inch wheels

Thanks to its variable ground clearance suspension, Lamborghini also suggests that the Urus has real crossing capabilities, as evidenced by the proposed driving modes. Be careful, however, before leaving the asphalt ribbon of civilization: it would be a shame to destroy an ultra-low tire and therefore necessarily very expensive since mounted on rims ranging from 21 to 23 inches in diameter depending on the option chosen.

Vector distribution and four steering wheels

For those who fear that this choice will generate an underachieving attitude, Lamborghini wants to be reassuring to its customers!

The use of a differential with vector distribution of torque, and steered rear wheels should make it possible in all circumstances. Maneuverable in the city, agile at low speed on sinuous courses, as stable as possible at high speed.

Audi Type Transmission

The 650 horsepower of the V8 is distributed to all four wheels via an 8-speed automatic transmission and a Torsen-type central differential that allocates 40% of torque to the front axle, 60 to the rear.

Commercialization of Urus is expected to begin in the summer of 2018.

vaping marijuana

Vaporizing Hasch, which tools do you need?

Marijuana vaporization requires some preparation because there are several aspects to consider.

Most non-temperature controlled vaporizers are usually calibrated around 190ºC, ideal for grass, while to spray resin we need at least 10 degrees extra, up to 210-215ºC (combustion starts from 230ºC).

When we vaporize a bud, we vaporize the resin sprinkled around it, in the form of tiny micro-droplets that volatilize immediately in contact with the hot air, but by agglutinating and pressing the marijuana trichomes, the density increases, and we get a compact, sticky piece of resin, more difficult to vaporize.

Recommended vapes for resins and cannabis concentrates.

haschAs a result of what we have mentioned, the best option is to choose a vaporizer with the temperature regulator, which rises to 210-215 ºC, to have the most efficient concentrate vaporization possible.

It is an increase of 25ºC compared to the standard 190ºC for grass so that steam may be slightly more irritating.

If it is already an excellent idea to filter and cool the vapor using a bong, by vaporizing resins, it will be even more so. Taking into account that the ideal will be to use a glass bong or a bubbler of small capacity, to concentrate at the maximum the puff and thus increase the flavor.

Table vaporizers for marijuana resin

Volcano vaporizer:

volcanoThis vaporizer has a long experience in the field, being one of the first vaporizers to offer quality in its equipment and operation, and thus providing a good user experience. It is resistant to falls and shocks, excellent and very compact, and therefore easy to transport or store.

Its large diffuser allows us to charge up to half a gram of resin each time so that we can enjoy a long spraying session without having to renew the charge continuously. Combined with its steam-filled balloon inflation system (by blowing hot air through a pump, which passes through the load and stays in the balloon) will provide us with great ease of use.

Arizer Extreme Q Spray:

arizer extremeThe Arizer Extreme Q vaporizer appears on the market with the peculiarity that the diffuser and ducts through which hot air and steam pass are made of borosilicate glass, an inert material, which does not modify the flavors of the samples, and which will not diffuse any harmful particles. It is therefore very suitable for medical use of marijuana.

Its heating element is made of ceramic, for the same reasons and characteristics as glass, in addition to being an excellent conductor of heat, which distributes and maintains the temperature correctly.

Also, it has a thermostat with three strategically located sensors to ensure that the temperature is uniform throughout the diffuser area. Find more on cannabis vaporizers by visiting Vaporisateur Cannabis.

 

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iPhone X Photo Test: Solid Performance in a Compact Format

Apple has secured the fundamentals of its iPhone X with a sharp image quilt and improved color management. But it’s mainly its second camera module, and it’s more compact size that makes it a weapon of choice for photographers.

While Apple has lost its technical dominance in photography in recent years – autofocus, definition, professional modes, etc. – the iPhone is still the preferred terminal for many photographers and enthusiasts. For several reasons: color consistency, the iOS ecosystem (apps are quality), etc. And since the arrival of the iPhone 7 Plus, for the second camera module. This equivalent 56 mm f/2.8 gives the iPhone the advantage in portraiture in particular.

With its super processor, OLED screen, and 56mm optics, the iPhone X is a brighter-looking (f/2.4) and a brighter-looking (f/2.4) lens; it’s the ultimate Apple photographic flagship. However, it wasn’t the technique that first seduced us, but a detail that seems trivial: the dimensions of the terminal.

Double module in a compact format

gsgsfasjgosbnvobniwbveiuOnce is not customary for a smartphone dedicated to photography, let’s not start with image quality, but with hardware ergonomics, a point where the iPhone X shines. Because without being a dwarf, the iPhone X is a more compact terminal than its high-end competitors such as Galaxy S8 Plus, Mate 10 pro and even its “big brothers” iPhone “Plus” all generations combined.

The fashion of big screens has long since perverted the whole top of the smartphone basket. Since the iPhone 7, it was necessary to opt for the large version “Plus” to take advantage of the second camera module, a device certainly capable but more cumbersome and less easy to handle quickly than the “normal” version.

By integrating the best of its photographic know-how into a more compact terminal, Apple will appeal to photographers who like to travel discreetly and lightly. It is a “simple” ergonomic evolution that has a significant impact: as it is easier to handle, we tend to take it out faster and therefore more readily, which invites us to make more images. For us, this is one of the company’s strong arguments that eclipses many of the technical limits.

Good level of detail

Displayed 100% on our 27 inches 2560 x 1440 pixels screen, the images produced by the iPhone X are more granular than those of the competition. A flaw?

Not so much: if you notice a more pronounced use of flat surfaces compared to an HTC U11, for example, in the end, the image rendering is excellent thanks to the software processing. Apple’s algorithms have found an excellent balance between smoothing, which reduces the digital noise inherent in small sensors and the very high level of detail, thanks to a proper management of micro-contrast.

Applied to a better sensor and better optics, this image processing would be extraordinary. In the case of the iPhone X, it already makes it possible to produce good images, shots richer in detail and with more punch than those of the iPhone 7 generation.

Polti Vaporetto sv400

Polti Vaporetto sv400 Review

Handheld cleaners are becoming more popular, and they are more practical when you just need to clean specific areas. One of the best handheld cleaners out there is the test Polti Vaporetto sv400. It is one of the cheapest and comes with so many accessories making it worth every dollar you spend.

Design

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It is compact and beautiful in design and doesn’t take up a lot of space, making storage very easy. It is also designed with a weight of 1.8 kg making it very simple to use. It comes with a small bag you can use to store the nine accessories that go with it. It ensures you don’t lose them or miss-place them.

Features

1. 0.2-liter tank

This capacity is enough to efficiently clean all the small areas you may want to clean with a handheld steam cleaner.

2. Contains odor-eliminating solution

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There is a control button that helps you eject various amounts of the solution while steaming. It is an optional extra, and you don’t need to use it if you find it overpowering.

3. 3 minutes to heat up

It only takes 3 minutes to heat up and start cleaning. It makes it fast and efficient, and that’s what you need when it comes to cleaning.

4. 2.9m cable

It is enough length to ensure you clean all the places you need to reach. It is just enough, and this makes it very efficient.

Conclusion

When you need to clean specific, hard to reach areas or are just looking for a cleaner to spot clean, then your best choice is the Polti Vaporetto sv400.

Once it is heated up, it is very effective and comes in handy when you need to clean areas fast. It is also great when dealing with stains and very cheap when compared to other similar products. I would recommend it as the best handheld steam cleaner to anyone seeking to acquire a handheld cleaner.

Visit this Facebook page for more info https://www.facebook.com/Mon-Nettoyeur-1171686919564418/

a range of solar panels

Reduce your Electricity Bills by 75%

New information to help businesses reduce their electricity bills. SolarCool (Mauritius) Ltd. offers a technology that reduces reliance on the Central Electricity Board (CEB) by at least 75%.

One of the most significant items of expenditure in large companies remains electricity. It’s an expense that never goes down, quite the contrary,” explains Ram Ramjheetun, Managing Director of SolarCool (Mauritius) Ltd.

How to do it? The secret lies in the installation of a system connected to the compressor that powers the air conditioning and refrigeration network. In cold countries, this can also be used to power the heating system.

solarcool mauritius

The system captures the sun’s rays, even if the weather is cloudy,” Ram Ramjheetun says. It is therefore not necessary for the sun’s rays to hit the system directly. “The main component looks like a solar panel, but it’s not one. It is a thermodynamic copper panel that requires no special maintenance. We offer a ten-year guarantee,” adds the director. The lifespan is 25 years.

The return on investment is fast, Ram Ramjheetun believes. “The money saved on an electricity bill will allow the company to pay for the equipment. It can also go through the French Development Agency to obtain financing. This body has a program dedicated to these types of initiatives. We will help the company get this financing,” says the Managing Director of SolarCool (Mauritius) Ltd.

Several large local companies are interested in this new technology adopted by large multinationals, such as Mercedes Benz, Texaco or Pizza Hut, among others.

Wearable Tech Review: How Does the Swarovski Shine Fare?

Swarovski Shine is a sleep and fitness tracker that carries the technology of the Misfit brand’s Shine tracking device and the beauty of Swarovski crystals. Sounds amazing, right? But is it up to snuff? The Amosu Couture staff takes a close look at this luxury wearable device and assess if it is worth using by health and fitness buffs.

Styling options

Swarovski Shine can be combined with nine different accessories such as a crystal-studded wristband and suede wrap bracelets to make the fitness tracker look more fashionable. This provides more styling choices if you do not want to make your fitness tracker look obviously like one.

Solar charging

This luxury wearable tech features a solar-powered purple crystal, a patented technology that makes for an efficient solar charging for powering it up. You do not need batteries, cords, or even wireless charging devices to recharge or keep your device powered up. Simply exposing the Shine to light is enough to charge it. According to Misfit, this solar-powered jewel is the first wireless sleep and fitness tracker in the world to use an energy harvesting technology.

Features

Like other wearable tech, the Shine comes standard with features that track your activities such as calories, steps, distance, and the quality and length of sleep.

Our only beef with the Shine is its crystal that you need to double-tap to view the time through a ring of LED lights. It takes quite a while and several attempts at tapping the crystal before the lights appear. It is also hard to see the LEDs under the crystal.

Comfort

The wrist bands, aside from looking elegant, are also comfortable to wear. You can even wear it while doing any water activities such as swimming and kayaking because it is waterproof to 50 meters. You will not worry about it getting damaged when you accidentally splash water on it.

The Most Expensive and Luxurious Gadgets in the World

Luxury items are expensive for a reason. You are paying a price for prestige, exclusivity, and quality. And there are consumers who do not mind shelling out more bucks for a product if that means upping the ante for their lifestyle and they will command more respect and admiration from people around them.

Here are three of the most expensive and luxurious gadgets in the world that will have your jaw dropping in awe:

1. iPhone 5 Black Diamond

Costing at least $10 million—earning it the distinction of being the costliest smartphone in the world—this elegant gold-and-black iPhone model features a 26-carat rare black diamond that replaces the home button. At the back, luxury is written all over the Apple logo where you can find 53 precious stones. Not only that—the whole unit is encrusted with 600 white diamonds plus sapphire in the screen. The entire chassis is covered in gold.

It took 9 weeks for luxury product designer Stuart Hughes to create this marvelous smartphone, which was commissioned by a Chinese businessman.

2. Camael Diamonds iPad

Camael Diamonds iPad pic

While a diamond-encrusted tablet that is worth over a million dollars may sound far-fetched, this luxurious gadget actually exists. Like the iPhone 5 Black Diamond, the Camael Diamonds iPad features a black diamond home button and Apple logo. Weighing about 1 kg., this iPad is made of 300-carat diamonds and 18-carat gold.

3. MacBook Air Supreme Platinum

The third Apple product on this list is the luxury version of the MacBook Air: the Supreme Platinum edition. It weighs 7 kg. And is made of platinum. There are only five units of this edition available in the world coming with a $500,000 price tag. That is how exclusive this laptop is.

Phone Accessories Review: Bling My Thing Swarovski Cases for Smartphones

Swarovski crystals are synonymous to luxury. Can you imagine how fun and enjoyable it is to cover your smartphone in these sparkling gems? But, of course, luxury is not the be-all and end-all of owning a Swarovski-encrusted smartphone case. There are other features and considerations worth considering also. Since you are paying a high price for such an accessory, you have to make sure that you will get what you pay for.

Here is a quick review of Bling My Thing Swarovski smartphone cases:

Appearance

Swarovski smartphone cases glittersWho would not love a phone sparkling with beautiful Swarovski crystals? It makes your phone stand out in the sea of ordinary-looking phones. That, in itself, makes it a worthy accessory to buy for your smartphone.

The case is just of the right size—it does not add bulk to the phone. Other phone cases are so bulky that it defeats your purpose of having a sleek smartphone. With this case attached, your phone will still look as slim as it gets.

Portability and grip

This slim-style case is so lightweight, so it does not add an extra weight and bulk to your phone. When your phone has this luxurious case, it will still fit in your hands and will not get in the way of your using the phone.

Durability

Designed with beauty and luxury in mind rather than providing ultimate protection, the Swarovski case surprisingly can survive occasional accidental drops and regular use. None of the crystals fell off, and the phone is still intact during our trial period that lasted for more than a month.

Ease of use

The casing pops easily on the phone, and it is just as easy to take off. Its slightly receded design, on the other hand, secures the case on the phone to prevent it from falling off due to the rigors of everyday use.