Urus Lamborghini steps into the SUV game

Urus: Lamborghini steps into the SUV game!

A newcomer to the Lamborghini family, the Urus intends to set a new benchmark in the sports SUV category and, aims at doubling Lamborghini’s sales over the next few years.

The numbers are staggering.

Starting with those extracted from the technical data sheet, since the Urus is the most powerful version of the V8 4-litre twin-turbocharged VW V8 to date, at 650 hp. As a result, Lamborghini announces that the Urus will be the first SUV to exceed 300 km/h. Pretty amazing no?

Go from 0 to 100 km/h in just 3.6 seconds.

Lamborghini expected to build 3500 Urus per year

The Urus is also supposed to be for Lamborghini what the Cayenne is for Porsche, that is to say, the one that will allow in the short term to double the sales of the company. From 1,000 units in the first year, the Italian brand plans to assemble 3,500 more in cruising mode, or even slightly more if demand requires it.

It compares to 3500 Lamborghini models sold in the last fiscal year. And it would be better if this objective were achieved, because Lamborghini has just invested heavily to produce it, doubling the surface area of its factory while modernizing it considerably.

23-inch wheels

Thanks to its variable ground clearance suspension, Lamborghini also suggests that the Urus has real crossing capabilities, as evidenced by the proposed driving modes. Be careful, however, before leaving the asphalt ribbon of civilization: it would be a shame to destroy an ultra-low tire and therefore necessarily very expensive since mounted on rims ranging from 21 to 23 inches in diameter depending on the option chosen.

Vector distribution and four steering wheels

For those who fear that this choice will generate an underachieving attitude, Lamborghini wants to be reassuring to its customers!

The use of a differential with vector distribution of torque, and steered rear wheels should make it possible in all circumstances. Maneuverable in the city, agile at low speed on sinuous courses, as stable as possible at high speed.

Audi Type Transmission

The 650 horsepower of the V8 is distributed to all four wheels via an 8-speed automatic transmission and a Torsen-type central differential that allocates 40% of torque to the front axle, 60 to the rear.

Commercialization of Urus is expected to begin in the summer of 2018.